Factors Affecting Women’s Investment Behaviour: A Comprehensive Study of Socio-Demographic, Economic, and Psychological Determinants in Meerut District

Women’s participation in formal financial markets is an essential marker of economic empowerment and inclusive growth. However, in India, women have historically remained on the periphery of the investment ecosystem due to socio-cultural norms, limited financial literacy, risk aversion, and low financial autonomy. This research paper provides an in-depth empirical investigation of the multi-dimensional factors that influence women’s investment behaviour in Meerut district, a semi-urban region within India’s National Capital Region. Using both quantitative and qualitative research methods, this study analyses how social, economic, demographic, and psychological factors interact and influence women’s investment decisions. The findings reveal that while education and income are significant enablers, deep-seated cultural norms, family dynamics, and inadequate financial literacy continue to impede women’s confidence in navigating complex financial markets. The study highlights the degree of interrelationship among these factors and discusses strategies for policymakers, educators, and financial institutions to foster greater financial inclusion for women. This paper makes a timely contribution to the discourse on gender and finance by offering actionable insights for bridging the gender gap in investment behaviour.