The Role of English in the Linguistic Landscape of the Bangkok Bus Terminal (Mo Chit): A Linguistic Landscape Study

Abstract Transport terminals are more than places for catching buses—they are spaces where languages meet. In Thailand, where people from different regions and countries pass through every day, signage plays an important role in helping everyone find their way. This study looks at how English is used on signs at Bangkok Bus Terminal (Mo Chit), a major hub for both Thai passengers and migrant workers. Used Ben-Rafael’s (2006) framework, the research analyzes 290 signs collected through fieldwork in May 2024. The results show that most signs are bilingual, especially in Thai and English, with government signs offering more balanced language presentation than those made by private companies. While English helps with basic communication, it often appears in smaller fonts and with inconsistent quality—especially in bottom-up signage. Interestingly, Chinese was not found, and only a few signs used Burmese or Lao, despite the large number of regional travelers. These patterns suggest that while English is visible, it’s not always accessible. The study highlights how language on signs reflects broader issues of inclusion, mobility, and policy, especially in spaces meant to serve the public.

Authors

Institutions

Publication Details

Journal
Journal of English Language and Linguistics
Published
2025-08-15
DOI
https://doi.org/10.62819/jel.2025.1172
Primary Topic
Multilingual Education and Policy
Type
article
Field-Weighted Citation Impact
0.00

Funders

Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

The Role of English in the Linguistic Landscape of the Bangkok Bus Terminal (Mo Chit): A Linguistic Landscape Study

Sattawat Chaiyasit, Kamonwan Richter
1 links
Journal of English Language and Linguistics
Multilingual Education and Policy
article

The Role of English in the Linguistic Landscape of the Bangkok Bus Terminal (Mo Chit): A Linguistic Landscape Study

Sattawat Chaiyasit, Kamonwan Richter
article en

Abstract

Abstract Transport terminals are more than places for catching buses—they are spaces where languages meet. In Thailand, where people from different regions and countries pass through every day, signage plays an important role in helping everyone find their way. This study looks at how English is used on signs at Bangkok Bus Terminal (Mo Chit), a major hub for both Thai passengers and migrant workers. Used Ben-Rafael’s (2006) framework, the research analyzes 290 signs collected through fieldwork in May 2024. The results show that most signs are bilingual, especially in Thai and English, with government signs offering more balanced language presentation than those made by private companies. While English helps with basic communication, it often appears in smaller fonts and with inconsistent quality—especially in bottom-up signage. Interestingly, Chinese was not found, and only a few signs used Burmese or Lao, despite the large number of regional travelers. These patterns suggest that while English is visible, it’s not always accessible. The study highlights how language on signs reflects broader issues of inclusion, mobility, and policy, especially in spaces meant to serve the public.

Journal of English Language and LinguisticsVol. 6(2)
Burapha University (TH)
Burapha University, Universität Hamburg
Openalex Percentile: Top 76%
Multilingual Education and Policy
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

The Role of English in the Linguistic Landscape of the Bangkok Bus Terminal (Mo Chit): A Linguistic Landscape Study — Sattawat Chaiyasit, Kamonwan Richter · Journal of English Language and Linguistics (2025) | TGRS Research Map | TGRS