AI Empowered Innovation of Cultural and Creative Design in Industrialized Cities

This paper focuses on the current situation and problems in the development of tourism cultural and creative products in industrial cities, and explores the transformation and upgrading path of industrial tourism cultural and creative empowered by AI technology, as well as design and innovation strategies. The study finds that the existing industrial base cities, although possessing rich cultural heritage resources, have three major problems: first, the technology integration dilemma is prominent, the AI interaction fault leads to insufficient scientific and technological added value of the cultural and creative products, the traditional crafts account for too high a proportion, and the emerging digital industry revenue accounts for less than 5%; second, the immersive experience facilities are lagging behind, and the stay time of the industrial tourism project is short and the secondary consumption is low, which restricts the industrial development; third, the technology transformation mechanism is dysfunctional, and the design and engineering side of the design and innovation strategy is not enough. Thirdly, the technology transformation mechanism fails, the synergy between the design end and the engineering end is insufficient, and the aesthetic value of cultural and creative design is fragmented from the connotation of industrial culture. The study combines the typical cases of industrial cities, such as Red Flag Cultural Pavilion, in tourism cultural and creative design, and proposes to drive the innovative design with AI, AR/VR and related technologies, and reshape the industrial cultural and tourism ecology through intelligent navigation, multimodal interactive scene reconstruction, and immersive craft experience. The study provides a theoretical framework and practical reference for industrial cities to activate cultural heritage and promote the integration of culture and tourism, and has the dual practical significance of industrial upgrading and digital empowerment.