Understanding Concerns in The Adoption of Artificial Intelligence Technologies Among College Students

This research aims to analyze the perceptions of undergraduate students from the Management Study Program at the Faculty of Business and Economics, Universitas Islam Indonesia, regarding artificial intelligence (AI) technology and its potential impacts. Using a sample of 200 students who responded to an open-ended questionnaire, the study used the Orange Data Miner software to analyse topic modelling. The Latent Dirichlet Allocation (LDA) technique was used to uncover hidden topics within the responses, revealing five main topics related to AI's influence on human life, education, and future employment. The findings provide insights into student perceptions, highlighting both positive and negative implications of AI.

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Publication Details

Journal
The Proceedings of the ASEAN School of Business Network International Conference
Published
2025-08-16
DOI
https://doi.org/10.64458/asbnic.v1.44
Primary Topic
Impact of AI and Big Data on Business and Society
Type
article
Field-Weighted Citation Impact
0.00

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article

Understanding Concerns in The Adoption of Artificial Intelligence Technologies Among College Students

Alldila Nadhira Ayu Setyaning
The Proceedings of the ASEAN School of Business Network International Conference
Impact of AI and Big Data on Business and Society
article

Understanding Concerns in The Adoption of Artificial Intelligence Technologies Among College Students

Alldila Nadhira Ayu Setyaning
article en

Abstract

This research aims to analyze the perceptions of undergraduate students from the Management Study Program at the Faculty of Business and Economics, Universitas Islam Indonesia, regarding artificial intelligence (AI) technology and its potential impacts. Using a sample of 200 students who responded to an open-ended questionnaire, the study used the Orange Data Miner software to analyse topic modelling. The Latent Dirichlet Allocation (LDA) technique was used to uncover hidden topics within the responses, revealing five main topics related to AI's influence on human life, education, and future employment. The findings provide insights into student perceptions, highlighting both positive and negative implications of AI.

The Proceedings of the ASEAN School of Business Network International ConferenceVol. 1
Islamic University of Indonesia (ID)
Universitas Islam Indonesia
Openalex Percentile: Top 74%
Impact of AI and Big Data on Business and Society
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