LEGAL PROTECTION OF CONSUMERS USERS OF PRIVATE LIFE INSURANCE SERVICES

Insurance or coverage is an agreement where the insurer promises to the insured party through premium payments, with the intention of providing compensation for losses, damages, or loss of profits that suddenly occur due to an event that cannot be anticipated in advance.The purpose of this study is to understand how legal protection is provided to consumers against clauses in life insurance policies, as well as to identify the responsibility of the Indonesian Life Insurance Association in ensuring that the rights of policyholders are properly fulfilled within the framework of consumer protection in the life insurance environment. represented by PT. Prudential Life Assurance.The main focus discussed in this study is how the Financial Services Authority carries out its role in safeguarding the legal rights of the Insured when there is a rejection of a life insurance policy claim at PT. Prudential Life Assurance.This research focuses on the analysis of normative juridical law where law is defined as an entity recorded in laws and regulations, or as a set of principles and norms that direct human behavior. The method applied in this study involves a systematic approach to the investigation process.The research results show that the rights and responsibilities of all parties are well implemented, in which the customer holding the policy will receive compensation payments when submitting a claim and receive a premium according to his rights.