Analysis of the Influence of Perceived Usefulness, Perceived Ease of Use, Attitude, Subjective Norm, Perceived Behavioral Control and Price Sensivity Purchase Intention of Consumers on Two-Wheeled Electric Vehicles

Analysis of the Influence of Perceived Usefulness, Perceived Ease of Use, Attitude, Subjective Norm, Perceived Behavioral Control, and Price Sensitivity on Consumers’ Purchase Intention Toward Two-Wheeled Electric Vehicles. The development of four-wheeled and two-wheeled electric vehicles (EVs) worldwide continues to grow along with advancements in electric motor and battery technology as the main energy source. However, the development of electric vehicles in Indonesia, particularly two-wheeled EVs, has not yet reached the expected target, as the adoption rate remains relatively low. Therefore, research is needed to examine the factors that influence Indonesian consumers’ purchase intention to adopt two-wheeled electric vehicles. This study applies the Technology Acceptance Model (TAM) combined with the Theory of Planned Behavior (TPB). Several variables are tested, namely: Perceived Usefulness, Perceived Ease of Use, Attitude, Subjective Norm, Perceived Behavioral Control, and Price Sensitivity, in relation to the Purchase Intention of two-wheeled electric vehicles. The sample was collected through online questionnaires using non-probability sampling. Data were analyzed using the SEM-PLS method with SmartPLS software version 4.1.1.2. The results of this study address several hypotheses tested, as follows: Perceived Ease of Use has a highly significant positive effect on consumer Attitude; Perceived Usefulness has a highly significant positive effect on Attitude; Attitude has a highly significant positive effect on Purchase Intention; Perceived Behavioral Control shows an insignificant effect on Purchase Intention; Subjective Norm has a highly significant positive effect on Purchase Intention; Perceived Usefulness shows a less significant effect on Purchase Intention; and Price Sensitivity shows a relatively insignificant effect on Purchase Intention.