Instrumentalising Islam: The religious soft power strategies of China, Russia, and the US

Abstract This article contributes to the literature on religious soft power by considering how non-Muslim-majority great powers – China, Russia, and the US – use Islam as a foreign policy resource in their soft power strategies. We argue that these states have deployed Islam to present positive self-images on the international stage, at the same time as using negative-other strategies via soft disempowerment to construct competitor states as unfriendly and/or dangerous to Muslims. We conclude by arguing that the use of Islam by non-Muslim great powers is a potentially dangerous game. While instrumentalising Islam may provide immediate benefits, it also opens the possibility for critique, particularly around perceived inconsistencies between domestic religious practices of a state and its internationally promoted narratives. These tensions can invite accusations of illegitimacy and hypocrisy, especially when leveraged by competitors or transnational religious actors.