Strategi UMKM Konstruksi Terhadap Resistensi pada Masa Pandemi Covid-19 (Studi Kasus pada UMKM “Damai Aluminium” di Bandar Lampung)

The pandemic that occurred in Indonesia brought almost all activities in the country to a halt, with many sectors unable to survive, including human life statistics and various businesses. Micro, Small, and Medium Enterprises (MSMEs) were among the most vulnerable aspects during the COVID-19 pandemic. Businesses in Indonesia experienced a significant decline, with some even facing the worst-case scenario of closure. The Ministry of Cooperatives and Small and Medium Enterprises (2018) stated that data from 2018 showed that MSMEs accounted for 99.9% of the total business units, or 62.9 million units. The purpose of this study is to examine the strategies of construction-related MSMEs to resist the challenges of the COVID-19 pandemic (a case study on DAMAI ALUMINIUM MSMEs in Bandar Lampung). The research design employed in this study is a qualitative research design. The research method chosen by the researcher is phenomenological research, focusing on exploring the meaning of events and life experiences encountered by DAMAI ALUMINIUM MSMEs. The conclusion of this study is that with simple strategies and highly risky decisions, DAMAI ALUMINIUM MSMEs managed to survive much longer than other businesses during the COVID-19 pandemic. Although they did not generate significant income, DAMAI ALUMINIUM MSMEs have continued to operate up to the present.