TRANSFORMING BUSINESS EXPANSION WITH GAMIFICATION: EXPLORING INDUSTRY SPECIFIC STRATEGIES AND INNOVATIONS

Aim: This systematic review aims to examine successful gamification methods responsible for business expansion. Methodology: A thorough literature search was done to find pertinent research. To make sure that the studies chosen for inclusion and exclusion were focused on gamification methods in business contexts. Data extraction and synthesis were carried out to analyse the selected studies. Results: Initially, 1046 records were identified, of which 61 studies met the inclusion criteria. The review revealed a growing trend in gamification research within business contexts. Various business-specific frameworks based on gamification were identified, including point systems, leader boards, progress tracking, and personalization. Findings: The results imply that gamification techniques are crucial in promoting business expansion by enhancing customer engagement, increasing productivity, and fostering innovation. Conclusion: This systematic review provides an understanding of the trends, frameworks, and future directions to businesses by developing effective gamification strategies to facilitate growth and expansion in diverse industries.