PHÁT TRIỂN KINH TẾ BAN ĐÊM TẠI QUẬN HOÀN KIẾM, THÀNH PHỐ HÀ NỘI

Night-time economy contributes significantly to the economic development of Hoan Kiem district, Hanoi city. The district government has focused on developing this type of economy by planning, diversifying types, increasing operating hours and optimizing the use of night-time economic infrastructure. However, the process of exploiting this type of economy still has many shortcomings and limitations. Based on the results of a survey of 120 consumers and 72 enterprises, combined with the application of descriptive statistics and comparative statistics, the study analyzed the current situation of solutions for night-time economic development and factors affecting night-time economic development in Hoan Kiem district, Hanoi city. Solutions to promote the night-time economy such as improving service quality, improving traffic infrastructure and promoting product promotion activities have been mentioned in the study.