Two Percent at the Picket Line: Media Coverage of U.S. Union Fights for Streaming Residuals

In late 2023, the Writers Guild of America (WGA) and the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) simultaneously struck against the Alliance of Motion Picture and Television Producers (AMPTP), the first dual strike since the 1960s. While several factors drove these strikes, this study focuses on residuals, particularly for streaming services. Streaming platforms like Netflix undermine traditional revenue models and residual pay structures, driving new union requests. To understand this conflict, and what it means for entertainment labor, we conducted an inductive thematic analysis of relevant news coverage collected over thirty days during the overlapping strikes. While much coverage was favorable toward the strikes, reporting often emphasized comparative negotiations and above-the-line workers, overlooking structural inequities such as background actors’ exclusion from residuals. We argue this framing contributes to the marginalization of wage laborers in SAG-AFTRA, reinforcing existing disparities in labor representation within the industry.

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Publication Details

Journal
Television & New Media
Published
2025-08-22
DOI
https://doi.org/10.1177/15274764251362846
Primary Topic
Labor Movements and Unions
Type
article
Field-Weighted Citation Impact
0.00
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article

Two Percent at the Picket Line: Media Coverage of U.S. Union Fights for Streaming Residuals

Amanda C. Coté, Daniel Nielsen, Brandon C. Harris
Television & New Media
Labor Movements and Unions
article

Two Percent at the Picket Line: Media Coverage of U.S. Union Fights for Streaming Residuals

Amanda C. Coté, Daniel Nielsen, Brandon C. Harris
article en

Abstract

In late 2023, the Writers Guild of America (WGA) and the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) simultaneously struck against the Alliance of Motion Picture and Television Producers (AMPTP), the first dual strike since the 1960s. While several factors drove these strikes, this study focuses on residuals, particularly for streaming services. Streaming platforms like Netflix undermine traditional revenue models and residual pay structures, driving new union requests. To understand this conflict, and what it means for entertainment labor, we conducted an inductive thematic analysis of relevant news coverage collected over thirty days during the overlapping strikes. While much coverage was favorable toward the strikes, reporting often emphasized comparative negotiations and above-the-line workers, overlooking structural inequities such as background actors’ exclusion from residuals. We argue this framing contributes to the marginalization of wage laborers in SAG-AFTRA, reinforcing existing disparities in labor representation within the industry.

Television & New MediaVol. 27(2)
University of Alabama (US), Charles University (CZ), Michigan State University (US)
Openalex Percentile: Top 73%
Labor Movements and Unions
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Two Percent at the Picket Line: Media Coverage of U.S. Union Fights for Streaming Residuals — Amanda C. Coté, Daniel Nielsen, et al. · Television & New Media (2025) | TGRS Research Map | TGRS