Strategy for Development of Educational, Agricultural and Cultural Tourism Potential, in Watusigar Village, Gunungkidul, Special Region of Yogyakarta, Indonesia

This research examines strategies for developing educational, agricultural and cultural tourism potential in Watusigar Village, Gunungkidul, Special Region of Yogyakarta. By using an exploratory qualitative approach and IFAS EFAS analysis, this research aims to formulate appropriate strategies for developing Watusigar Village into a competitive and sustainable tourist destination. The results of the analysis show that Watusigar Village has main strengths in socio-cultural aspects, natural attractions and agriculture. The main weakness lies in the promotion and environmental management aspects. The greatest opportunity lies in accessibility and the potential for sustainable tourism development, while the main threat is the lack of external support in developing human resource capacity. Based on the IE Matrix and SPACE Diagram, Watusigar Village is in a strategic position for aggressive growth and development. Strategy recommendations include: (1) increasing digital promotions and integrated marketing programs, (2) developing tourism products that combine educational, agricultural and cultural elements, (3) improving the quality of the environment and infrastructure, (4) strengthening the capacity of local human resources, (5) ) strengthening collaboration between stakeholders, (6) implementing vertical and horizontal integration strategies, and (7) developing a sustainable monitoring and evaluation system. This implementation strategy requires a holistic and participatory approach, taking into account the principles of sustainable tourism. By utilizing existing strengths and strategically overcoming weaknesses, Watusigar Village has the potential to become a model for successful tourist village development, providing economic benefits, as well as preserving cultural and environmental heritage.