Investing in the Digital Era: Determinants of Gen Z's Investment Interest

Generation Z is becoming increasingly interested in investing due to the ease of doing so and the growing availability of information. The purpose of this study is to investigate the impact of investment motivation, investment knowledge, and minimum capital on the interest of Generation Z in investing in Purwokerto. The quantitative sampling technique employed in this study is known as purposive sampling. The research sample consisted of 183 respondents who met the predetermined criteria and were included in Generation Z. Data were analyzed using multiple linear regression with Smart PLS software. The results show that Generation Z's interest in investing is positively influenced by minimum capital, investment motivation, and investment knowledge. According to these results, promoting investment engagement among Generation Z requires improving investment knowledge, motivation, and minimum capital.