RESPONSIVE WEB DESIGN FOR ENHANCED USER EXPERIENCE (UX) AND USER INTERFACE (UI)

This research focuses on enhancing user experience and interface within an e-commerce platform through responsive web design and the integration of an AI-powered chatbot.The research is to investigate methods for content and layout optimisation across a range of screen sizes, measure the influence of AI-driven solutions in improving user interactions, and analyse the impact of responsive design implementation on metrics related to user engagement.React Vite was used in the project's frontend development, allowing for the creation of a flexible and visually appealing user experience.The backend was built with Node.js/Express, which provides stability for handling server-side operations.The database used was MongoDB, which facilitates effective data storing and retrieval.The research methodology incorporated participant feedback collected through surveys and user interactions with the ecommerce platform.Results from the survey showed that responsive design and increased user engagement are strongly associated.Respondents lauded the aesthetic appeal and visual coherence that were preserved across a range of devices, highlighting the significance of responsive design concepts.Limitations in technical integration and resource constraints were encountered, which shaped recommendations for future improvements, such as expanding the chatbot's functionality to include external links and voice prompts.This research proves the potential of AI chatbots to improve navigation in e-commerce applications and emphasises the importance of flexible web design in improving user experiences.To further enhance user interactions, future development will involve expanding chatbot capabilities and improving content layout tactics.