Managing the Integration of Companies into Green Value Chains: A Regional Perspective

In recent years, the green and low-carbon agenda has gained importance across various economic sectors, including the construction sector, which encompasses both the development of infrastructure and buildings, as well as the production of construction materials. The purpose of this study is to demonstrate that the effectiveness of green integration is achieved by balancing the collective capital of all participants in forming green value chains. The authors propose a methodology for evaluating the integration capital, which enables the assessment of both joint capital accumulation and the resulting added green value. A system of indicators is proposed to evaluate participants in green integration and determine the maturity levels of their integration capital. The methodology is tested using a case study reflecting green integration in the construction sector covering the erection of buildings and the production of building materials. The authors introduce a three-dimensional model (triangular prisms) to visualize the potential and the integration capital of the involved actors. The study’s findings are applicable to scenario modeling, particularly in developing strategic trajectories for participants in green integration.