Factors Affected to Digital Adaption of ICT Applications in Sri Lanka: A Conceptual Model

Organizations invest in ICT applications to gain various benefits, such as improving company performance and reducing costs.Even when companies invest substantial financial resources in these applications, the anticipated benefits may not be realized if users fail to utilize them effectively.Literature reveals that three main factors influence the adoption of technology: individual factors, organizational factors, and technological factors.Several theories address the adoption of new ICT applications, including the Technology Acceptance Model (TAM), Theory of Reasoned Action (TRA), Diffusion of Innovations Theory (DIT), and the Decomposed Theory of Planned Behavior (DTPB).Based on these theories, a new conceptual model has been developed, focusing on how technology, individual users, and organizational factors impact perceived ease of use and perceived usefulness.These two elements, in turn, influence digital adoption.This conceptual model is designed to be empirically tested within the telecommunications industry, which is highly dependent on ICT applications for its routine operations.A quantitative methodology will be employed, using a structured questionnaire to collect data from the sample.