Digital Media and Strategic Communication in Pakistan: Analyzing the Role of Inter-Services Public Relations (ISPR) in National Security

In the digital age, information warfare and digital diplomacy have become pivotal in shaping national security. This research investigates the role of the Inter-Services Public Relations (ISPR) of Pakistan in utilizing digital media for crisis communication. The study explores how ISPR’s engagement on platforms like Twitter, YouTube, Facebook, and Instagram has influenced public perception during national security crises. It examines the strategic use of digital media in countering misinformation, managing crises, and reinforcing national security narratives. Through content analysis and case studies, the research identifies the effectiveness of ISPR’s strategies and offers recommendations for enhancing digital communication in the context of fifth-generation warfare (5GW). This research contributes to understanding military-led communication in the digital era and provides insights into best practices for global military PR strategies.