From data to green innovation: The role of green organizational learning capability and total quality management

This study aims to look into the role of green organizational learning capability (GOLC) as a mediator between big data analytic capability (BDAC) and the green innovation (GI) of manufacturing SMEs. Importantly, it explores the role of total quality management (TQM) as a moderator between BDAC and GI. A structured questionnaire and a cross-sectional approach were used to gather data from 219 Malaysian SMEs. The structural equation modelling method was used to examine the relationships in the suggested model. The findings reveal a significant positive link between BDAC and GI, emphasizing their crucial role in fostering environmental practices within manufacturing SMEs. Additionally, GOLC mediated the BDAC-GI relationship. Finally, TQM moderated the impact of BDAC and GI. This study provides empirical evidence of the interplay between BDAC, GOLC, TQM, and GI within the context of emerging countries, specifically focusing on Malaysian manufacturing SMEs. Moreover, the insights emphasize the importance for corporations, especially in developing regions, to adopt industry 4.0 technologies with GI to enhance their sustainability.