SPECIFICITY OF USER CONTENT IN CO-PRODUCTIVE TRAVEL MEDIA

The article presents the results of the analysis of user content in co-productive travel media that combine a journalistic approach to the production and dissemination of information, solution marketing and commercial problems, and the use of digital and software resources to provide services in the field of travel organization. Emphasis is placed on the structure of travel media data, includes in the composition travel magazines containing sections for publishing user content. The subjects producing travel content are characterized - active citizens specializing in areas related to tourism and travel, characterized by online activity. Specific features of user travel content are revealed, namely: a combination of freedom, depth and controllability to the platform; syncretic nature of user media text, its polyfunctional character; a meta-genre model in which the features of a personal recommendation, comment and stories from life are combined with the native intention of a travel user.