SPECIFICITY OF PROMOTING A SPORTS CLUB IN SOCIAL NETWORKS: PRACTICAL EXPERIENCE

The article examines the specifics of communication work related to the promotion of a sports club in social networks. Using the example of the experience of promoting the Nizhny Novgorod “Media Football League” from scratch, the authors examine the features of building a content strategy on different platforms, interaction with target audience groups, which is aimed at increasing the involvement and interest of target audience groups. A conclusion is made about the effectiveness of the implemented information strategy, the successful implementation of presentation, entertainment, and communication tasks. Trends in multi-format, multi-platform, and visualization of created content are highlighted