Science is funny as long as it happens to someone else: understanding humour in science publications

Humour is the driving force behind the Ig Nobel Prize, which celebrates unusual research that ‘makes people laugh and then think’. It appears in publications across STEM fields, on topics such as which is the best way to transport rhinos hanging upside down or whether humans swim faster in syrup or water. However, little is known about the types and dynamics of ‘science humour’ in STEM publications and their communicative effects and impact. This study examined 269 scientific articles and found that the most common thematic strategies of using humour in scientific publications are by juxtaposing mundane with scientific ideas and introducing unusual elements. Reflecting on cognitive and affective effects of these thematic strategies, this paper clarifies how humour can effectively communicate scientific ideas while departing from academia's traditionally serious tone. Our findings provide a framework for understanding how researchers can strategically use humour to enhance scientific communication without compromising the rigour of academic knowledge