Turkish Consumers’ Attitudes Towards Artificial Intelligence: a Quantitative Study

This study explores the attitudes of Turkish individuals towards artificial intelligence (AI) and whether these attitudes alter according to demographic factors like age, gender, and education. Data were collected via an online survey between June 16 and June 22, 2025, from social media users. 322 valid responses were collected in total. The survey used the General Attitudes towards Artificial Intelligence Scale (GAAIS) developed by Schepman and Rodway (2023), which measures both supportive and cautious perspectives toward AI. Findings indicate that participants generally have a positive attitude toward artificial intelligence while also demonstrating a certain level of awareness regarding its potential risks. Younger participants and those with higher educational backgrounds tended to have more favorable attitudes, whereas older individuals and those with lower education displayed more reserved or neutral positions. When examined by gender, no statistically significant differences were identified between male and female participants in either positive or negative attitude scores, suggesting similar perceptions among men and women. By providing updated insights into how Turkish consumers approach AI, this research contributes to academic literature on technology adoption and human–machine interaction and supports and extends current academic knowledge. The findings also underline the importance of considering demographic differences when assessing societal readiness for new technologies, offering a basis for future studies in this field.