Knowledge Management at Hafil Transportation Company: A Proposed Strategy

Currently, organizations are facing many challenges and obstacles directly affecting their continuity and achieving their competitive advantage. Some of these are internal and others are external. Therefore, it is important for organizations to benefit from the Knowledge they have being the most important asset. Knowledge is becoming the most important asset for organizations as it is a unique asset for each organization. The key is how organizations should link and benefit out of it by maximizing the use of the knowledge they have and directly linking it to their strategy. The main goal of this study is propose a Knowledge Management strategy framework for Hafil transport company aiming on how to maximize the use and benefit from the knowledge available in the company so it can differentiate its services and achieve the competitive advantage to achieve their goals and to be in line with vision 2030 in the passenger transport sector. The methodology used was a case study of Hafil Transport Company where the company was studied in depth covering it is current status and gaps, stenght and weakness points and the level of the company maturity. Also, focus Group methodology was used to present and discuss the strategy framework seeking expert’s feedback and comments. The study collected and gathered the needed information by conducting direct interviews, reviewing policies and procedures, visiting sites and locations. The main outcomes from this study is that knowledge do exist in Hafil Transport Company in various types and shapes but in a random way. They are based on individual efforts without any systematic approach. Also, it was found that the available knowledge is not linked with the company strategy which reduces the its benefit. Based on the results of the study, one of the key recommendations is to implement the proposed knowledge management strategy framework for Hafil Transport Company and assessing it periodically with required corrective actions. In addition to that, allocating more dedicated resources, full integrations of systems and applications, enhancing communication among teams, applying knowledge management practices and other recommendations were proposed.