Public’s Adoption Intention on Mobile Investment Platform in An Extended MTAM Framework

Numerous mobile technologies have emerged with the mobile devices’ development. Compared with other commonly used mobile technologies, the study of the factors influencing mobile investment adoption intention is still under-researched. Besides, the evidence of mobile self-efficacy, mobile innovativeness and the platform providers' reputation is deficient in the literature. This study attempted to discover these gaps by examining the effect of mobile self-efficacy and innovativeness and the providers' reputation toward the adoption intention on mobile investment platforms. The primary responses of the study consisted of 268 respondents from Malaysia who were gathered through convenient sampling. The partial least squares structural equation modelling (PLS-SEM) result first showed that adoption intention is only significantly influenced by mobile usefulness and perceived reputation. However, mobile self-efficacy and innovativeness significantly affect both mobile ease of use and mobile usefulness, and also indirectly impact adoption intention through mobile usefulness. The study's findings first enrich the current literature by providing evidence in this area as the factors that significantly affect mobile investment among the Malaysian general public are identified. Moreover, the direct and indirect role of mobile self-efficacy and mobile innovativeness, together with the providers’ reputation on adoption intention toward mobile platforms also provided. Additionally, some critical implications also derived from the study’s findings benefit the stakeholders to cultivate the adoption of mobile investment platforms.