Economic and Strategic Feasibility of Dominican Tilapia Export to New York: A Comprehensive Analysis for Puerto Plata SeaFoods

In a global market driven by the demand for sustainable and high-quality seafood, this study assesses the feasibility of exporting frozen tilapia from the Dominican Republic to New York, facilitated by Puerto Plata SeaFoods. The research employs a mixed-methods approach, integrating both quantitative and qualitative analyses, to comprehensively evaluate market demands, competitive dynamics, and financial viability. Through detailed market analysis, Dominican tilapia, renowned for its superior quality and authentic flavor, is identified as a strong contender capable of securing a significant market share from competitors of lesser repute. The study highlights a strategic differentiation focus on the quality and sustainability of the Caribbean product. Financial projections reveal promising profitability, with a robust return on investment (ROI) and a break-even point achievable within a reasonable timeframe. These financial assessments, along with a well-articulated operational and marketing strategy, suggest that the export of tilapia to New York is not only viable but also economically advantageous. This research provides a strategic roadmap for Puerto Plata SeaFoods, illustrating how the application of industrial and systems engineering can significantly enhance international expansion and profitability in the aquaculture sector. Additionally, it offers a replicable model for other companies seeking to enter international markets, emphasizing the critical role of systems engineering in optimizing global supply chains.