Hybrid ceramic crafts: users’ perception of traditional and digital technologies for production

This article presents the construction of meaning based on users' perceptions of traditional handmade ceramics and hybrid ceramics produced using traditional techniques and the digital technology of 3D clay printing. Previous studies on the perception of users in relation to materials were mapped, which was the basis for the tests involving 118 participants, virtually, and 15 in person. Through comparative data, similarities and distinctions between the objects were identified. The results were not limited to hybrid utilities, as they also provided information on traditional ceramics. This article inserts designers as mediators between craft tradition and technological innovation, fostering a dialog about new forms of contemporary production.