Sales Force Distribution with Linear Programming for a Telecommunications Company

The current investigation aims to develop an annual sales force plan using linear programming, directed at enhancing the sales forecast for a telecommunications company. To undertake this study, the company's internal landscape was examined since the empirical approach to the product line's strategy has previously resulted in missed opportunities for high-season sales. To attain the stated objective, an initial step involved conducting an interview with the sales manager. This interview shed light on the company's operational procedures and its existing strategy. This data proved essential in defining variables, the objective function, and the constraints of the model. The outcomes of the investigation encompassed crucial insights gained from the interview, which included information concerning the quantity of salespeople, monthly targets, and overall company strategies. Armed with this data, the subsequent phase involved crafting a mathematical model, delineating the allocation of salespeople per territory monthly throughout the year. Finally, the model underwent validation to ascertain its efficacy, achieved through a comparative analysis between the current methodology and the proposed approach.