Tourism Potential of the Republic of Bashkortostan: Comprehensive Assessment and Development Directions

Today, there is a steady growth in domestic tourism in the Russian Federation. However, to ensure that supply meets demand in terms of quality, it is essential to understand the tourism potential of the country’s regions in order to clearly define priority areas for tourism development. One of the most important regions of the Russian Federation from a tourism perspective is the Republic of Bashkortostan. This article examines the tourism potential of the Republic of Bashkortostan, identifies its advantages and challenges, and determines the most optimal directions for tourism development in the region.