Agribusiness Value Chain Analysis of Guava from Producer Perspectives in Taluka and District Larkana Sindh Pakistan

Guava production in Larkana, Sindh, plays a crucial role in regional agriculture, yet several constraints limit its efficiency and market potential. This study examines the guava value chain from a producer’s perspective, identifying challenges in input procurement, technology adoption, market infrastructure, transportation, storage, and export opportunities. A survey of 120 guava farmers using structured interviews provided primary data, analyzed through Microsoft Excel and KoboCollect. The findings indicate that essential inputs such as seeds, fertilizers, and machinery are widely accessible (Mean=4.89, Standard Deviation=0.31), with well-established maintenance services (M=4.72, SD=0.45). However, financial constraints persist due to limited access to subsidized inputs (M=1.88, SD=0.82) and moderate availability of credit facilities (M=3.21, SD=1.34). Compliance with input regulations is strong (M=4.47, SD=0.61), but adoption of modern technologies (M=2.12, SD=1.30) and awareness of export standards (M=1.51, SD=0.74) remain low. While transportation is efficient (M=4.92, SD=0.28), the lack of cold chain logistics (M=1.02, SD=0.13) and subsidized transport (M=1.49, SD=0.74) restrict export potential. Storage facilities exist (M=4.88, SD=0.33), but cold storage (M=1.32, SD=0.96) and food processing industries (M=1.00, SD=0.00) are nearly absent. Export market access is weak (M=2.22, SD=1.58), with limited knowledge of export policies (M=1.27, SD=0.78) and quality standards (M=1.18, SD=0.68). Government and NGO support is inadequate (M=1.45, SD=1.23), and financial transparency is low. The study recommends strengthening financial support, investing in cold storage and processing, promoting technology adoption, improving export policies, and expanding digital solutions to enhance productivity and market access.