Devotion vs. Profit: A Study on the Logic and Approaches of Social Enterprises’ Participation in Rural Revitalization in Northwest China from the Perspective of New Quality Productivity

As hybrid organizations that combine market-related logic with social logic, social enterprises (SEs) play a crucial role in addressing the challenges faced by people in employment while creating economic benefits through innovative solutions to drive economic and social rural revitalization. Focusing on social enterprises, this study employs environmental analysis and theoretical reasoning to examine the logic and approaches through which social enterprises participate in rural revitalization in China’s northwest regions from the perspective of “new-quality productive forces.” Research findings indicate that in the face of an external environment characterized by weakened investment and consumption and the decline of the demographic dividend, and an internal environment marked by lagging socio-economic development and ecological fragility, SEs should integrate devotion and profit logic based on a mixed action logic of multi-value co-creation. Through approaches such as cultivating new quality talent, constructing a new quality industrial system, shaping a new quality rural environment, promoting synergistic innovation between science and technology and culture, and actively participating in the revitalization of rural areas in China’s northwest region, SEs can play an active role in China’s rural revitalization efforts.