Research on Interior Design Strategies for the Digital Display of Qiang Embroidery

With the development of technology, digital display techniques have given more possibilities for the preservation and innovation of traditional cultural heritage, including intangible cultural heritage (ICH). This study focuses on Qiang embroidery—a representative ICH item of the Qiang ethnic group in China Southwest area—and explores spatial display strategies that integrate digital technologies. Through literature review and interdisciplinary research methods, the study investigates how digital tools can be embedded in the spatial presentation of Qiang embroidery. Grounded in the cultural and artistic characteristics of Qiang embroidery, the study proposes a three-stage spatial display framework: "form" , "context" and "content", which helps to enhance the aesthetic and experiential engagement of visitors. This research aims to enrich public appreciation, promote better understanding of Qiang embroidery's unique charm, and expand its possibilities for inheritance and development in contemporary society. The findings offer both theoretical perspectives and practical references for the protection and transmission of Qiang embroidery as an intangible cultural heritage.