Lessons Learned from COVID-19 Pandemic and its Devastating Effects on the Hospitality/Service Industry: Qualitative Data Analysis from Indian Viewpoint

Physical health illness has become the topic of discussion in every home but the issue of mental health illness is not given that much importance. Therefore, the present research aims to discuss the mental health illness caused due to the pandemic taking into account the hospitality/service industry of India. This research has coined five major themes by performing Qualitative Data Analysis (QDA) using NVIVO 12 software based on which a conceptual model is proposed. The model discusses the challenges and the solutions to deal with the twin problem of COVID-19 and mental health to alleviate the pain of people. The present research can become the basis for providing recommendations to governmental policy-makers, managers and society as a whole to support people in distress and to ensure that care is provided to people suffering from mental illness because failure in considering mental wellbeing seriously would lead to long term social and economic costs to the society.