SandPix: A Sand-based Image Printing Technology

The SandPix project under the creative industry roadmap, introduces an innovative sand-based image printing technology. The project envisions a computer-controlled printer that uses colored sand and a proprietary mixing algorithm to create textured image prints with the visual charm of handcrafted art. To evaluate its commercial potential, this study assessed the problem-solution fit of the SandPix service among its intended customer segments: art buyers, artists, and printing businesses. Using a Descriptive Qualitative Research Design, researchers conducted 40 purposively sampled interviews in Iloilo City. Thematic analysis revealed a strong appreciation for handmade and personalized art, with participants valuing the uniqueness and sentimental appeal of such works. Most buyers deemed Php1,000 to 5,000 a fair price for custom artwork and expected delivery timelines between one week and one month. Artists acknowledged the impact of commission volumes on production pace, while printing businesses commonly outsourced overflow jobs, showing industry readiness for scalable collaborations. The findings confirm that SandPix aligns with consumer values and operational practices, offering a feasible and appealing alternative for art creation and personalization. These results support the business viability of SandPix as a culturally resonant and commercially promising product within the creative sector.