Research on Innovation and Open Strategy in the Construction of Google’s AI Ecology

With the development of AI technology, how to maintain core competitiveness and promote the openness of the ecosystem to facilitate collaborative innovation has become an important issue for global technology companies. This study takes Google as a case study to analyze its strategy and practice of achieving a balance between technology openness and protection in the field of AI. This study explores the impact of Google's multi-level technology layered openness strategy on its core competitiveness and eco-innovation through literature review, SWOT analysis, Porter's Five Forces analysis model, and regression statistical model. The results show that Google has not only expanded its AI ecological influence but also significantly increased the overall innovation speed of the industry by opening up its tools setting industry standards and attracting the participation of global developers. Meanwhile, patent protection, technology encryption and the closed strategy of core algorithms effectively prevented the risk of technology leakage and ensured its technological dominance. However, the study also found that Google faces challenges such as core technology leakage, high maintenance costs of the open ecosystem and increased competition. In response, Google has achieved a balance between openness and protection by optimizing the depth of openness, strengthening partnerships, and expanding cross-industry applications. This study provides an important practical reference for AI companies to realize strategic balance between technology protection and ecological openness, and reveals the key role of technology ecological openness in driving industry innovation and maintaining market leadership.

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Publication Details

Journal
Highlights in Business Economics and Management
Published
2025-04-29
DOI
https://doi.org/10.54097/k5kgwy46
Primary Topic
AI in Service Interactions
Type
article
Field-Weighted Citation Impact
0.00
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article

Research on Innovation and Open Strategy in the Construction of Google’s AI Ecology

Huaying Qu
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Highlights in Business Economics and Management
AI in Service Interactions
article

Research on Innovation and Open Strategy in the Construction of Google’s AI Ecology

Huaying Qu
article en

Abstract

With the development of AI technology, how to maintain core competitiveness and promote the openness of the ecosystem to facilitate collaborative innovation has become an important issue for global technology companies. This study takes Google as a case study to analyze its strategy and practice of achieving a balance between technology openness and protection in the field of AI. This study explores the impact of Google's multi-level technology layered openness strategy on its core competitiveness and eco-innovation through literature review, SWOT analysis, Porter's Five Forces analysis model, and regression statistical model. The results show that Google has not only expanded its AI ecological influence but also significantly increased the overall innovation speed of the industry by opening up its tools setting industry standards and attracting the participation of global developers. Meanwhile, patent protection, technology encryption and the closed strategy of core algorithms effectively prevented the risk of technology leakage and ensured its technological dominance. However, the study also found that Google faces challenges such as core technology leakage, high maintenance costs of the open ecosystem and increased competition. In response, Google has achieved a balance between openness and protection by optimizing the depth of openness, strengthening partnerships, and expanding cross-industry applications. This study provides an important practical reference for AI companies to realize strategic balance between technology protection and ecological openness, and reveals the key role of technology ecological openness in driving industry innovation and maintaining market leadership.

Highlights in Business Economics and ManagementVol. 54
Openalex Percentile: Top 89%
AI in Service Interactions
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Research on Innovation and Open Strategy in the Construction of Google’s AI Ecology — Huaying Qu · Highlights in Business Economics and Management (2025) | TGRS Research Map | TGRS