The Analysis of Chinese Output Games’ Strategy – Genshin Impact as Example

With the unceasing development of Chinese game industry, more and more Chinese game companies are looking forward the output strategies to finding more markets and taking up more market share. However, what kinds of strategies these companies could use to attract more customers or players will be the first challenge they meet. This article uses Genshin Impact as example, finding out the output strategies the Chinese game companies could use through the analysis of the SWOT analysis and PESTLE model. Through the analysis, this article find that Genshin Impact has positive strategies in the game content, IP making, difference on the culture, feedback of users and method of promotion. The article analysis the marketing of Genshin Impact. At the same time, it has further research and discussion of the SWOT analysis and PESTLE model, providing experience for the output game companies. The game companies may find some ideas to make their strategy through this article.