Conveying organic character with a label: the role of color in the packaging of organic yogurt

For organic yogurt, label designs based on green colors, possibly containing evocative images, better express the idea of organic and its related positive attributes, enhancing consumers' expectations and purchase intent. © 2025 The Author(s). Journal of the Science of Food and Agriculture published by John Wiley & Sons Ltd on behalf of Society of Chemical Industry.

Authors

B. Hernández (ORCID: https://orcid.org/0000-0003-2697-0702)
Remedios Marín Arroyo (ORCID: https://orcid.org/0000-0001-8692-1043)
Carlos Sáenz (ORCID: https://orcid.org/0000-0002-6488-7750)
Paula Elso

Institutions

Universidad Pública de Navarra (UPNA) (ES)

Publication Details

Journal: Journal of the Science of Food and Agriculture
Published: 2025-08-20
DOI: https://doi.org/10.1002/jsfa.70138
Primary Topic: Organic Food and Agriculture
Type: article
Field-Weighted Citation Impact: 0.00

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article

Conveying organic character with a label: the role of color in the packaging of organic yogurt

B. Hernández, Remedios Marín Arroyo, Carlos Sáenz, Paula Elso

Aug 20, 2025

Journal of the Science of Food and Agriculture

Organic Food and Agriculture

article

Conveying organic character with a label: the role of color in the packaging of organic yogurt

B. Hernández, Remedios Marín Arroyo, Carlos Sáenz, Paula Elso

August 20, 2025article en

Abstract

For organic yogurt, label designs based on green colors, possibly containing evocative images, better express the idea of organic and its related positive attributes, enhancing consumers' expectations and purchase intent. © 2025 The Author(s). Journal of the Science of Food and Agriculture published by John Wiley & Sons Ltd on behalf of Society of Chemical Industry.

Journal of the Science of Food and AgricultureVol. 105(15)

Universidad Pública de Navarra (UPNA) (ES)

Openalex Percentile: Top 84%

Organic Food and Agriculture

DOI Open Access PDF OpenAlex

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