E-commerce Platform to Promote the Development of Shantou Traditional Toy Industry Research

Currently, the traditional toy industry in Shantou City is large in scale and has a complete industrial chain; however, it is facing problems such as competition, channels, and brand development. Meanwhile, e-commerce platforms are developing rapidly and have been deeply integrated into the toy industry, which brings many positive impacts. This article focuses on the promotional role of e-commerce platforms in the traditional toy industry in Shantou City and takes J Company as a typical case for research. By collecting data from J Company and doing a case study, the impact of factors such as e-commerce platform operation investment on the profits of toy enterprises is clarified. Based on this, strategies for promoting industrial development are proposed from aspects such as improving logistics, cultivating talents, strengthening brands, and promoting innovation. The strategies can provide a theoretical and practical basis for the development of the traditional toy industry in Shantou City with the help of an e-commerce platform.