Price Policy in the Automobile Manufacturing Industry
In the wake of globalisation, competition in the automotive market is becoming increasingly intense and the price wars between car manufacturers are also having a negative impact on business development. How to set the right pricing policy has become a necessity for many companies to survive and thrive. The aim of this paper is to analyse the pricing policy in the automotive manufacturing industry.
Authors
- Ningkun Liu
Institutions
- Shandong Agricultural University (CN)
Publication Details
- Journal
- Highlights in Business Economics and Management
- Published
- 2025-05-26
- DOI
- https://doi.org/10.54097/f9g4j260
- Primary Topic
- Global trade and economics
- Type
- article
- Field-Weighted Citation Impact
- 0.00