The Priming Effect: Unveiling Its Multifaceted Impacts on Decision-Making and Behavior

Based on an interdisciplinary framework of behavioral economics and psychology, this study systematically examines the multidimensional effects of priming on decision making.This study demonstrates how subtle stimuli significantly affects economic and social behavior through three key applications: color priming, conscious motor effects in public goods, and unconscious goals in labor efficiency. The results show that color associations vary across cultures and can influence financial decisions; Cooperative priming can promote prosocial behavior in the context of public goods. Teamwork starts to improve labor efficiency. These results challenge traditional models of rational choice and highlight the importance of subconscious cues in shaping behavior. The study highlights practical implications for marketing, public policy, and organizational management, while calling for further research on long-term priming effects and cultural differences The study proposes targeted interventions that take advantage of cross-sector priming effects: financial regulators should regulate cultural interpretations of color symbolism, policymakers should design environments and messages that subconsciously promote collaboration, and organizations should optimize workplace priming through strategic color schemes and implicit training programs. It is also recommended that education systems incorporate initiation awareness into the curriculum to develop decision-making literacy from an early age. These evidence-based recommendations are designed to translate laboratory findings into practical tools for influencing behavior.

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Publication Details

Journal
Highlights in Business Economics and Management
Published
2025-06-30
DOI
https://doi.org/10.54097/1yk91m43
Primary Topic
Color perception and design
Type
article
Field-Weighted Citation Impact
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article

The Priming Effect: Unveiling Its Multifaceted Impacts on Decision-Making and Behavior

Chenxi Xiong
Highlights in Business Economics and Management
Color perception and design
article

The Priming Effect: Unveiling Its Multifaceted Impacts on Decision-Making and Behavior

Chenxi Xiong
article en

Abstract

Based on an interdisciplinary framework of behavioral economics and psychology, this study systematically examines the multidimensional effects of priming on decision making.This study demonstrates how subtle stimuli significantly affects economic and social behavior through three key applications: color priming, conscious motor effects in public goods, and unconscious goals in labor efficiency. The results show that color associations vary across cultures and can influence financial decisions; Cooperative priming can promote prosocial behavior in the context of public goods. Teamwork starts to improve labor efficiency. These results challenge traditional models of rational choice and highlight the importance of subconscious cues in shaping behavior. The study highlights practical implications for marketing, public policy, and organizational management, while calling for further research on long-term priming effects and cultural differences The study proposes targeted interventions that take advantage of cross-sector priming effects: financial regulators should regulate cultural interpretations of color symbolism, policymakers should design environments and messages that subconsciously promote collaboration, and organizations should optimize workplace priming through strategic color schemes and implicit training programs. It is also recommended that education systems incorporate initiation awareness into the curriculum to develop decision-making literacy from an early age. These evidence-based recommendations are designed to translate laboratory findings into practical tools for influencing behavior.

Highlights in Business Economics and ManagementVol. 58
Guangzhou Experimental Station (CN)
Openalex Percentile: Top 75%
Color perception and design
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