Optimization of leadership training system in Generation Z-dominated workplace: A case study of Bilibili

Generation Z employees have brought plenty of changes into workplace. In leadership training programs, they have different needs, expectations and preference compared with previous generations. This study analyzed current leadership training practices in Bilibili based on published information and combined with Situational Leadership Model, helping the corporation improve the existing system from various aspects. In current leadership training system, Bilibili concentrated on enhancing professional expertise, management skills and leadership capabilities for managers at different position levels, with less personalized content and few continuous assessments. To improve the entire training system, personalization, comprehensive evaluations and innovation should be taken into consideration. Based on Situational Leadership Model, leadership styles are adaptable, requiring managers to master multiple leadership skills. This study provides insights and suggestions on optimization of leadership training system to align with VUCA world and diverse leadership situations, according to characteristics, personal interests and goals of Generation Z employees.