Strategy for Developing Agribusiness of Roasted Murung Chicken Farming in Hulu Sungai Utara Regency

The purpose of the research is to analyze the strengths, weaknesses, opportunities and threats of the development of Ayam Murung Panggang farm agribusiness and how strategies can be applied to the development of Ayam Murung Panggang farm agribusiness in North Hulu Sungai Regency. The data collection methods used in this study include focus group discussion (FGD) and interview methods. In simple terms, the FGD method is a series of discussions that are carried out systematically and in a directed manner about a certain issue or problem. The data analysis used to achieve the research objectives is SWOT analysis, where this method shows performance by determining a combination of internal factors (strengths and weaknesses) and external factors (opportunities and threats). The main strength of roasted gloomy chicken breeders with a score is the source of human beings, ease of access in marketing chickens and experience of raising livestock with a score of 0.40, while the weakness of the highest score is the limitation of business capital with a score of 0.36, while the opportunity possessed by roasted gloomy chicken breeders is the existence of capital assistance from the government with a score of 0.43 while the highest threat of disease attacks in livestock with a score of 0.35.