Research on Digital Interactive Narrative Design in Museums from the Perspective of User Experience

This study examines the digital presentation of Along the River During the Qingming Festival from the Palace Museum in Beijing. Using eye-tracking experiments and surveys, it examines how participants interact with museum exhibits through digital interactive design. The aim is to understand how users focus on and engage with content during the viewing process. The eye-tracking results show that users' attention tends to shift from the center of the image to the edges. This insight is useful when designing digital interactive experiences, particularly when planning projection screen layouts. The research suggests that adding more visual elements to digital designs helps to spread attention more evenly. This makes it easier for users to take in the scene. For projection screens, it's a good idea to include more visual elements to highlight the scene, while leaving enough white space for balance. Layouts with evenly spaced elements, full-screen designs and symmetrical compositions are also preferred to improve visual engagement.