A Comparative and Evolutionary Analysis of Promotion Strategies for Beauty Products on the TikTok Platform

With the features of live streaming and short videos, the Tiktok platform opens up new avenues for beauty promotion. The strategy has evolved from display to live broadcast, short videos, explosive creation and other diversified models, and continues to upgrade. Beauty brands are paying more attention to the growing user base, especially among young women. Tiktok algorithm and traffic mechanism encourage brands to innovate content, enhance interaction, and achieve efficient and accurate promotion. The purpose of this paper is to discuss the promotion strategies of beauty products on Tiktok live broadcasting platform, show the promotion methods at different stages and their effects, analyze the evolution process of the promotion strategies of beauty products on Tiktok platform, summarize the rules and trends, and predict the future development direction and possible problems. With the rapid development of the Tiktok platform, the promotion strategies of beauty products on the platform are constantly updated. This paper will provide valuable references for relevant brands and enterprises.