Cricket rivalry as a nudge to encourage reusable cups in a university setting in Pakistan

Half of all plastic since its first production in 1952 has happened in the last decades.Over the past decade, overconsumption and resulting excessive amounts of plastic waste have been increasing at an alarming rate.A significant proportion of these plastics are used for single-use disposable materials like cups and bottles.Evidence suggests that the unsustainable use and disposal of plastic goods, and their serious impact on terrestrial Discover Sustainability