A Review of Patterns of Competitive Dynamics in Twenty-Four U.S. Consumer Markets. Part Va : Laundry & Dishwashing Detergents. Part Vb : Household Cleaning and Alkaline AA Battery

This appraisal is an attempt to review the patterns of competitive dynamics in 24 U.S. consumer markets. These markets can be divided into five broad categories: (1) Food Group--Discretionary (2) Food Group—Non-Discretionary (3) Personal Health/Grooming (4) Personal Hygiene (5a) Laundry and Dishwashing Detergents, and (5b) Household Cleaning and Alkaline AA Battery.This is the fifth and the last of five papers, that covers Laundry and Dishwashing Detergents (5a), and Household Cleaning and Alkaline AA Battery (5b).