CULTURAL AESTHETICS IN TOURIST ACCOMMODATION: APPROACHES TO INCREASE ACCEPTANCE OF TRADITIONAL EMBROIDERED LINENS, IN MUBI HOTELS

The integration of cultural aesthetics into hospitality design has gained momentum as hotels seek to offer personalized, immersive experiences to guests. This study investigates the strategies to improve acceptance of traditional embroidered linens in hotel accommodations within Mubi, Adamawa State, Nigeria. Using a structured Likert-scale questionnaire, responses were gathered from hotel guests, staff, and managers to evaluate preferences related to customization, durability, cultural relevance and affordability of embroidered linens. Descriptive and inferential statistical analyses reveal strong support for culturally inspired and functional design elements, with a marked appreciation for linens that promote local artisanship and storytelling. The findings underscore the importance of aligning cultural aesthetics with guest comfort and operational practicality. This research contributes to sustainable hospitality practices by advocating for the inclusion of regionally rooted materials that also support the local economy and preserve cultural identity.