The impact of English Communication on Green HR Practices for Achieving SDG 12

Green human resource management is increasingly drawing attention to sustainability in the era of human resource management. Thereby, organizations have shifted their emphasis to adopting Green HRM practices in line with the United Nations Sustainable Development Goals, specifically SDG 12: responsible consumption and production. This study examines the impact of English communication proficiency on the adoption of Green HRM policies, employee awareness of SDG 12, and employee engagement in sustainable workplace initiatives. This research uses structural equation modeling to analyze the relationship among language proficiency, sustainability engagement, and eco-conscious HRM strategies. The findings establish that English communication proficiency has a positive influence on Green HR practices (β = 0.664, p = 0.000), awareness of SDG 12 (β = 0.636, p = 0.000), as well as sustainable engagement with such initiatives at the workplace level (β = 0.539, p = 0.000). Moreover, reliability and validity analysis confirms the high internal construct consistency (Cronbach's Alpha > 0.80); strong discriminant validity, where Fornell-Larcker Criterion is concerned; and model fit adequacy with HTMT Ratio <0.85. This study epitomizes the critical role of language proficiency in sustainability-driven HRM and the need for clear and accessible sustainability communications in multilingual workplaces. Building on the incubating scholarship on Green HRM and corporate sustainability, the practical contribution this chapter makes lies in a set of actionables for leading HR professionals, policymakers, and sustainability leaders—all aimed at optimizing practices for sustainable workforce communication.