E-PHARMACIES AND CHALLENGES FOR CONSUMER PROTECTION

The aim of this study is to analyse modern situation with consumer protection in e-pharmacy, as well as the challenges consumer face today.The theoretical framework of this study is grounded in the principles of consumer protection, international trade law, and e-commerce regulation.It examines the interplay between the legal frameworks governing e-pharmacies and the challenges consumers face in the digital environment.The current situation with the protection of consumers buying in e-pharmacies from the point of view of the availability of legal regulation of this issue, both at the international and national levels, has been analysed.The main problems that consumers encounter are highlighted.E-pharmacies consumers are not protected today.Therefore, practical cooperation between international and national structures, between consumers and business, is important for protecting the rights of consumers in e-pharmacies.