The researcher wears gucci: Reflexive considerations of dress and embodiment in ethnographic research

This article offers a reflexive ethnographic account of how clothing shaped the author’s fieldwork among Congolese refugees in Nairobi, Kenya. Prompted by a passing comment on her “baggy trousers,” the author traces how her clothed body became both a site and method of inquiry, revealing how fashion mediates selfhood and knowledge production. Through efforts to begin to ‘dress Congolese,’ the author engaged in a process of sartorial and bodily transformation that revealed the researchers’ body as a dynamic research instrument. The author illustrates how clothing choices shaped her presence in the field, the quality of interactions with interlocutors, and her own being-in-the-world. Empirical vignettes—from shopping with a local Sapeur to getting tailored outfits—demonstrate how dress functioned as both ethnographic material and a methodological tool, offering insights into Congolese aesthetics of distinction, appropriateness, and style. In doing so, the paper argues that recognizing the fashioned body as a key medium through which researchers engage with the world can deepen understandings of researcher identity, fieldwork dynamics, and situated knowledge.

Authors

Institutions

Publication Details

Journal
Ethnography
Published
2025-08-14
DOI
https://doi.org/10.1177/14661381251366846
Primary Topic
Fashion and Cultural Textiles
Type
article
Field-Weighted Citation Impact
0.00

Funders

Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

The researcher wears gucci: Reflexive considerations of dress and embodiment in ethnographic research

Megan Douglas
1 links
Ethnography
Fashion and Cultural Textiles
article

The researcher wears gucci: Reflexive considerations of dress and embodiment in ethnographic research

Megan Douglas
article en

Abstract

This article offers a reflexive ethnographic account of how clothing shaped the author’s fieldwork among Congolese refugees in Nairobi, Kenya. Prompted by a passing comment on her “baggy trousers,” the author traces how her clothed body became both a site and method of inquiry, revealing how fashion mediates selfhood and knowledge production. Through efforts to begin to ‘dress Congolese,’ the author engaged in a process of sartorial and bodily transformation that revealed the researchers’ body as a dynamic research instrument. The author illustrates how clothing choices shaped her presence in the field, the quality of interactions with interlocutors, and her own being-in-the-world. Empirical vignettes—from shopping with a local Sapeur to getting tailored outfits—demonstrate how dress functioned as both ethnographic material and a methodological tool, offering insights into Congolese aesthetics of distinction, appropriateness, and style. In doing so, the paper argues that recognizing the fashioned body as a key medium through which researchers engage with the world can deepen understandings of researcher identity, fieldwork dynamics, and situated knowledge.

Ethnography
University of the Witwatersrand (ZA)
Leverhulme Trust
Openalex Percentile: Top 79%
Fashion and Cultural Textiles
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

The researcher wears gucci: Reflexive considerations of dress and embodiment in ethnographic research — Megan Douglas · Ethnography (2025) | TGRS Research Map | TGRS