The researcher wears gucci: Reflexive considerations of dress and embodiment in ethnographic research
This article offers a reflexive ethnographic account of how clothing shaped the author’s fieldwork among Congolese refugees in Nairobi, Kenya. Prompted by a passing comment on her “baggy trousers,” the author traces how her clothed body became both a site and method of inquiry, revealing how fashion mediates selfhood and knowledge production. Through efforts to begin to ‘dress Congolese,’ the author engaged in a process of sartorial and bodily transformation that revealed the researchers’ body as a dynamic research instrument. The author illustrates how clothing choices shaped her presence in the field, the quality of interactions with interlocutors, and her own being-in-the-world. Empirical vignettes—from shopping with a local Sapeur to getting tailored outfits—demonstrate how dress functioned as both ethnographic material and a methodological tool, offering insights into Congolese aesthetics of distinction, appropriateness, and style. In doing so, the paper argues that recognizing the fashioned body as a key medium through which researchers engage with the world can deepen understandings of researcher identity, fieldwork dynamics, and situated knowledge.
Authors
- Megan Douglas (ORCID: https://orcid.org/0000-0002-7006-8612)
Institutions
- University of the Witwatersrand (ZA)
Publication Details
- Journal
- Ethnography
- Published
- 2025-08-14
- DOI
- https://doi.org/10.1177/14661381251366846
- Primary Topic
- Fashion and Cultural Textiles
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- Leverhulme Trust