Shouts and Whispers: The Gamson Hypothesis, Media Reliance, and Belief in 2020 Election Conspiracy Theories

This study, based on reliance on various types of media as well as the Gamson Hypothesis, investigates why people doggedly hang on to election fraud theories from the 2020 election. The results show that reliance on mainstream media and CNN negatively predicts belief in election conspiracy theories. In contrast, reliance on Fox News, hyperpartisan websites, conservative media, and text-based and video-based social media, positively predict belief in election conspiracy theories. Also, the Gamson Hypothesis positively moderates the relationship between reliance on Fox News, conservative media and video social media and belief in election conspiracy theories.

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Publication Details

Journal
Journalism & Mass Communication Quarterly
Published
2025-08-21
DOI
https://doi.org/10.1177/10776990251360688
Primary Topic
Misinformation and Its Impacts
Type
article
Field-Weighted Citation Impact
0.00
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article

Shouts and Whispers: The Gamson Hypothesis, Media Reliance, and Belief in 2020 Election Conspiracy Theories

Thomas Johnson, Chang Sup Park, Barbara K. Kaye
Journalism & Mass Communication Quarterly
Misinformation and Its Impacts
article

Shouts and Whispers: The Gamson Hypothesis, Media Reliance, and Belief in 2020 Election Conspiracy Theories

Thomas Johnson, Chang Sup Park, Barbara K. Kaye
article en

Abstract

This study, based on reliance on various types of media as well as the Gamson Hypothesis, investigates why people doggedly hang on to election fraud theories from the 2020 election. The results show that reliance on mainstream media and CNN negatively predicts belief in election conspiracy theories. In contrast, reliance on Fox News, hyperpartisan websites, conservative media, and text-based and video-based social media, positively predict belief in election conspiracy theories. Also, the Gamson Hypothesis positively moderates the relationship between reliance on Fox News, conservative media and video social media and belief in election conspiracy theories.

Journalism & Mass Communication QuarterlyVol. 103(1)
Florida State University (US), University of Washington (US), Dart Center for Journalism and Trauma (US), Seattle University (US), University of Tennessee at Knoxville (US), The University of Texas at Austin (US), University of Oklahoma (US)
Openalex Percentile: Top 71%
Misinformation and Its Impacts
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